A Success Story for Sustainable Recruitment

This is not our story but a brilliant blueprint worth highlighting of what a sustainable recruitment practice should look like. Highlighting the benefits it has achieved for their staff, business and planet.

Patagonia stands as a beacon of how sustainable recruitment can align with a company’s mission and values. The outdoor apparel company has seamlessly integrated sustainability into its hiring practices, ensuring its workforce reflects its commitment to environmental and social responsibility.

Key Elements of Patagonia's Sustainable Recruitment Success

1. Values-Based Hiring
   Patagonia prioritises candidates who share its passion for sustainability and outdoor activities. During the recruitment process, the company assesses applicants' alignment with its mission to "save our home planet."

2. Diversity and Inclusion
   Recognising that varied perspectives drive innovation, Patagonia actively seeks to create a diverse workforce. The company has implemented initiatives to attract candidates from underrepresented groups.

3. Employee Training
   Patagonia invests in sustainability education for its employees, empowering them to make informed decisions that align with the company’s environmental goals.

4. Ethical Practices
   The company ensures that its recruitment and overall HR practices are ethical and transparent, reinforcing its reputation as a leader in sustainability.

Profitability and Staff Turnover

Patagonia has demonstrated that sustainable practices can coexist with profitability. The company has maintained steady growth while adhering to its environmental and social values. Its commitment to sustainability has strengthened its brand reputation, attracting loyal customers who align with its mission.

In terms of staff turnover, Patagonia boasts an exceptionally low rate of just 4%, compared to the industry average of 13%. This remarkable retention rate is attributed to its employee-centric policies, such as on-site childcare, flexible work schedules, and support for activism. These initiatives foster a sense of belonging and loyalty among employees, ensuring long-term stability within the workforce.

Patagonia’s approach demonstrates that sustainable recruitment is not just about filling positions—it’s about building a workforce that embodies the company’s values and contributes to its mission. You can explore more about Patagonia’s sustainability initiatives here.